Fifteen years and going strong: Off The Hip still burns bright
Mickster Baty at home in his Off The Hip shop.
The music industry is a shallow trench full of sharks and transient imprints, to paraphrase Hunter S Thompson. Independent record labels come and go with the regularity of manufactured reality TV stars and only a few manage to find their niche and prosper. In Australia, only Citadel is still standing from the halycon days of the 1980s. A few rose in the '90s to fill the gaps left by the demise of Phantom and Waterfront. Since the 2000s, the most enduring has been Melbourne-based Off The Hip.
Off The Hip grew out co-founder Mick ("Mickster") Baty's love of all things garage rock, powerpop and psychedelia. A drummer and veteran of one of Sydney's finest garage-trash outfits, The Crusaders, he went on to killer powerpop bands The Pyramidiacs and The Finkers. Baty saw Off The Hip as an outlet for his own music. He had re-located to Melbourne by then and formed The Stoneage Hearts, a shifting cast of players who produced top-shelf garage rock with a pop bent.
A retail operaiton operating out of his house morphed into a bricks-and-mortar shop in Melbourne's CBD and a floodgate of releases via the fledgling label ensued. It's been an enduring success - on its own terms - since then. Off The Hip - the label and the shop - have inspired and contrinuted to the existence and growth of hundreds of bands.
Last month, the Off The Hip label celebrated its 15th birthday. We decided it was high-time for Mickster to occupy the interview seat.