Every generation of music lovers grows up thinking its era was the best. So it goes with those who ploughed through puberty in the ‘90s, a time now digitally immortalised (as all things are) by a Facebook page, “Sound As Ever”, dedicated to Australian independent music from 1990-99.
“Sound As Ever” is a snapshot of what life looked and sounded like on the fringes of Australian music in the ‘90s. It has an audience of 72,000 Facebook users after just a year. Like any retrospective, some of what’s thrown up is gem-like and some is shite.
Personally, the ‘90s were a letdown: Once the tidal wave of grunge had subsided, it left a lot of mediocrity on the surface and it seemed there wasn’t much Real Rock and Roll left. Bands like the Powder Monkeys and New Christs that were grossly underappreciated at the start of the decade criminally remained so at the end.
Marching Out of Time – Various Artists (Popboomerang)
With 115 releases to its credit, Melbourne’s Popboomerang is as an amazing independent record label success story and a beacon for under-the-radar Australian pop. Presuming, of course, that success is measured in quality music and not sheep stations.
The labels been a long-time labour of love for owner Scott Thurling and that passion makes his decision to close it down, at least for now, all the more noteworthy. In his own words:
Being locked up can do funny things to you! I will admit to feeling a little frustrated on July 24, 2021, when I made the announcement to end Popboomerang Records. The news might have been a surprise to some, but it was one I had been contemplating for a while.
Covid-19 challenges to running a label were the tipping point after 18 months of cancelled live events and the gigantic increases in the price of international postage which was making exporting almost impossible.I had also recently established a new record label, Sound As Ever 90-99, focussing on Australian ’90’s indie music, which was taking off, and it felt impossible to do justice to both ventures at the same time.
Great pop music is timeless. The proof is right here in the 37 rare or previously unreleased tracks on this compilation of Australian bands from Melbourne label Popboomerang.
Ask yourself this question: When did Pop - as the ‘60s defined it - become uncool with the masses? Who forced it to go sit in the naughty corner with its rowdy sibling Rock and Roll and its odd cousin Free Jazz? Best guess is when the corporatised music industry ate itself in the 1980s and all the people with emotional intelligence were replaced by spreadsheets.
Melbourne pop fan Scott Thurling and his prolific label just deals with it. With more than 100 releases in the back catalogue, for almost 20 years it’s been the go-to place in Australia for “real” pop - not the soulless pap that passes for the same for most people. As you might work out from the title, “Shake” is the third volume in a series and the label’s fourth compilation. A handful of these tracks date back 20 years but you'd never know.